Alex Ferguson

Young woman with red hair pulled back, wearing a denim jacket and jeans, looking at camera with a slight smile, arm crossed, against a plain gray background.

Alex Ferguson is a model coach, industry mentor and working professional model with over 20 years of experience in the modeling industry. Signed and placed in every major U.S. market throughout the years, including NYC, Los Angeles, Chicago, and Miami she brings unmatched real-world insight into how the modeling industry actually works.

Beginning her career at the age of 14, she has been represented by Wilhelmina, Natural Models, Stetts Models and Bella Models, among several others. Her work spans major global brands such as Macy’s, Lancôme, Reebok, Adidas, and Kate Spade. She has appeared in Allure Magazine, Cosmopolitan Magazine, and Harper’s Bazaar. She has walked in both New York Fashion Week and Miami Swim Week, while also booking national commercials and television appearances.

What distinguishes Alex is the depth and range of her experience. She has worked successfully as both a straight-size and curve model, allowing her to understand the industry from multiple perspectives and advocate for models across all lanes. She has collaborated with top photographers, stylists, and makeup artists worldwide and understands exactly what agencies and clients look for at every stage of a model’s career.

In addition to her modeling career, Alex spent the last five years as the Development Director for a mother agency, where she scouted, developed, and placed models in both the United States and Europe. In this role, she helped shape careers from the ground up—refining portfolios, building strategy, preparing models for agency placement and positioning them for long-term success.

As a model coach, Alex helps aspiring and signed models navigate the business side of modeling with clarity and confidence. Her coaching focuses on career strategy and development, mindset training for navigating the highs and lows of the industry and teaching models how to present themselves professionally while building sustainable, long-term careers.

Through her work, Alex is dedicated to educating and mentoring the next generation of models, bridging the gap between aspiration and execution. She equips models with the tools, strategy, and mindset needed to succeed in the modeling industry.

A model walking down a runway wearing a matching two-piece outfit with a paisley pattern, consisting of a cropped blazer with shoulder pads and a high-waisted skirt with button details, paired with black ankle boots.
A woman in a floral dress standing indoors near a window, with a second floral dress partially visible next to her.
A woman in a colorful cover-up standing next to a man lying on a poolside lounge chair, with a swimming pool and greenery in the background.
A young woman with red hair in a black off-the-shoulder gown with a thigh-high slit, standing on a rooftop balcony with a city skyline in the background.
Black and white photo of a woman with wavy hair in a garden, wearing a dark dress and a tea gown. The right side shows a woman with long wavy hair in a patterned dress, standing outside among stone and brick structures with trees in the background.
Two pages of a modeling portfolio featuring a red-haired woman named Alexandra Ferguson. The left page shows a close-up portrait of her with her hair swept to the side, and text indicating her measurements and contact information. The right page contains four full-body photographs of her in different outfits and settings, including a black dress, swimsuit, and casual wear, with her height, bust, waist, hips, shoe size, eye, and hair color listed at the top.
A woman in a leopard print bikini lying on the sandy beach near the water, with ocean waves in the background.