A woman with long red hair wearing a black dress standing against a plain light-colored wall.

THE MODELS COACH

Models deserve more support. The modeling industry is complex, competitive and often unclear and too many models are expected to figure it out alone. Every model deserves informed guidance, honest strategy and someone on their side through the highs and lows of the business. That’s why my mission is to empower models to navigate the industry with confidence, fully showcase their potential and build the careers they’ve always dreamed of.

Hi, I’m Alex.

With over 20 years in the modeling industry, I’ve experienced both the highs and challenges that shaped me into the confident model and coach I am today. I began my career at 14 and have since been signed with top agencies and worked in every major U.S. market, including New York, Los Angeles, Chicago and Miami.

My work spans global brands such as Macy’s, Lancôme, Reebok, Adidas and Kate Spade, with features in Allure, Cosmopolitan and Harper’s Bazaar, along with runway appearances at New York Fashion Week and Miami Swim Week.

I’ve worked successfully as both a straight-size and curve model, giving me a broad perspective on the industry. For the past five years, I served as Development Director at a mother agency, where I scouted, developed and placed talent across the U.S. and Europe.

Today, I help aspiring and signed models navigate the business of modeling with clarity, confidence, and strategy.

COACHING

Model Strategy Call

This is a focused, 60 minute, 1:1 strategy session designed to give you clarity, direction and an actionable plan for your modeling career—fast. This is for new or experienced models.

During this call, we’ll assess where you are now, identify what’s holding you back and map out exactly what you need to do next to move forward with confidence.

Whether you’re feeling stuck, overwhelmed or unsure how to break into the industry (or level up within it), this session cuts through the noise and gives you real answers.

Model Portfolio Audit

This 30-minute 1:1 portfolio audit is designed for models who want clear, honest feedback on their modeling portfolio.

We review which images in your book are working, which ones need to be replaced and what your portfolio needs for your current market—or the market you want to be represented in.

You’ll also receive guidance on what types of test shoots to do next and which photographers or creatives are best aligned with your goals.

What Models Are Saying


Alex is THE modeling big sister that everyone needs when they start out or if you need some fresh eyes with the perspective she brings. I honestly don’t trust anyone more than her. She not only has yearrss of experience in this industry, but she still lives within it. With how it is consistently evolving, you need someone who not only knows the ins and outs of how it has shaped itself, but continues to do so with current times.

She truly wants to see you succeed, and the level of care and authenticity that she has is unshakable. I’ve worked with her for quite some time and she’ll always be someone I can trust through and through. Between styling, final images, digis, contracts, guidance, she really does it. When she knows, she knows and her work shows it.

-Chaney


I had a zoom meeting with Alex about model development and I loved hearing her advice! She was professional, honest and supportive throughout the entire process. She has a lot of experience within this industry that allows her to help young models become more knowledgeable about development. Her guidance was much appreciated and I’m so grateful for her advice. I would 100% recommend working with her :)

-Kyra


Alex doesn’t just teach modeling techniques, she mentors you through the mindset, branding and business side of the industry. Because of her guidance, I feel more prepared, polished, and empowered in castings and on set. Her industry knowledge and personalized feedback made such a difference in my modeling career. If you’re serious about growing as a model, she’s the one to work with! I highly recommend her to any aspiring or working model who wants real growth and results.

-Nicole


I’ve had the pleasure of working with Alex throughout the last few years in my modeling journey, and her support has made such a meaningful impact on my growth and confidence in the industry. From helping me refine my portfolio to offering creative direction and honest feedback, she’s consistently gone above and beyond to help me improve and feel comfortable in my career.

I’m incredibly grateful for the guidance and support she’s given me, and I highly recommend her to anyone looking to elevate their work and collaborate with someone who truly cares about the success of others.

-Meighan

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